Finding a better destination, means taking a different direction.
At Urban Striker we understand that innovation means changing direction, not to be different, but to be better. We don’t speak to people as consumers; we speak to them as people. We have conversations with them, we find out what motivates them, and we learn how to influence them.
Passion. Engagement. Action.
As a specialist brand activation and events agency, we are able to bring brand experiences to life by keeping our ears to the heartbeats of communities, engaging them through real, relevant experiences.
We do this by leaving the creative up to the Creatives, and then in partnership with them, we take brands to the streets, to baseline. We take them right to where the people are and where they’re making their purchasing decisions.
Urban Striker has to date managed events and brand activation campaigns covering all 9 provinces. We have a trusted network of partner agencies that supply us with promoters in all regions. We have hand picked who we work with to keep in line with our philosophy that small specialist agencies can offer better personalised service with faster turn around time. These working relationships have been in place for more than 7 years.
Urban Striker, together with its partner activation agency, collectively hold over 15 years of Activation and Events experience. This experience has given us the ability to plan an activation down to every minor detail.
Our strengths lie in the ability to manage any curve ball that comes our way, and immediately implement a solution to manage the situation effectively.
Motivation, sharing of knowledge and a dedicated team of people makes Urban Striker deliver time and time again.
CARISSA RAPOLTHY, DIRECTOR, URBAN STRIKER
Carissa graduated at Stellenbosch University with a B.Com Management Accounting, with an additional marketing major. After 10 years in the industry, having worked and lived in both Cape Town and Johannesburg, Carissa founded Urban Striker in August 2011, and has managed to successfully build a solid base of clients offering them a national service (9 provinces).
LEIGH ZAYMES, SENIOR PROJECT MANAGER
Leigh has 5 years activation and events experience, as well as spending 6 years as sponsorship coordinator at PUMA SA which included managing the SA team at the 2008 Beijing Paralympics and the PUMA teams during the IPL in SA.
JACQUILINE UYS, SENIOR PROJECT MANAGER
Jacquiline has 6 years activation and events experience, having started out as a promoter while studying hotel management at Varsity College. She was part of the events team at Upper East Side hotel before she joined Urban Striker.
AMY MCKINLEY, PROJECT MANAGER
Amy has 4 years experience in promotions, having starting out as a promoter herself. She also managed a travelling carnival for 2 years before joining Urban Striker. Amy was promoted to Project Manager after 18 months at Urban Striker.
LIKHO NDZUNGA, PROJECT COORDINATOR
Likho is currently studying a national diploma in Public Relations.
Likho was one of Urban Striker’s first promoters, and with 3 years experience she joined the team in October 2012.
CARRYN BEARD, PROJECT COORDINATOR
Carryn graduated from Stellenbosch University in 2011 with a B.Com Industrial Psychology. While doing her honours through Unisa in Business Management, Carryn traveled the world while writing her thesis in her final year. Carryn worked in retail during her studies, and has chosen marketing as a career path and joined Urban Striker in Feb 2014.
SIBUSISO MAHLANGU, PROJECT COORDINATOR – JHB
3 years activation and events experience.
Sbu started out as a promoter while studying Entrepreneurship at UJ. He was also the events coordinator at The Shack and is a DJ in his spare time.
We have been working with Urban Striker since September 2011 and they form an integral part of our team. Their service delivery and project management is impeccable. Their creative input into ideas shows a true understanding of the activations and experiential marketing, client's strategies and brands. Carissa and her team are professional, efficient, always friendly and 100% dependable.
Judy During, MD, 34 Woman
PUMA OMTOM 2012 Expo:
Just wanted to say a massive Thank You for everything at the Two Oceans Expo
Thanks to you it was our best one yet, stand was great and the staff were brilliant, and everything was on time. You guys put in massive hours to ensure its success which goes a long way and really made the difference for us.
I would gladly work with you guys on any future projects.
Ryan Anley, Country Retail Manager, PUMA SA
PUMA AW12 Press Day:
Thanks again to you, Leigh, Amy and Matthew - all of you have been absolutely amazing while working on this project and I appreciate all the hard work and support.
Robyn Frick, PR Marketing Manager, PUMA SA
PUMA Wilderness Range Launch
On behalf of PUMA, I just wanted to say a HUGE thank you to each of you for your involvement with the Wilderness launch last night and for making it a success! All the hard work is greatly appreciated!
Robyn Frick, PR Marketing Manager, PUMA SA
ABSA Currie Cup
We had the pleasure of working with Urban Striker on a national promotion for the ABSA Currie Cup. The promotion included activations at all of the ABSA Currie Cup stadiums around the country, for both Premier and First Division teams. Urban Striker handled all matters pertaining to each event for us which included the likes of budgets, supervision, staffing, logistics, uniforms and data uploads. The campaign was a success thanks to their efforts and "never say no" type of attitude.
We will be working with Urban Striker again and I have no hesitation in recommending them to other clients.
Nick Barr, Client Service Director, Haas – The Communication Collective
PICK N PAY TRADE SHOW – Piemans and Foodcorp
A word of thanks and commendation for the fantastic work and services we received for the Pick ‘n Pay trade show at Nasrec in October 2012.
The professionalism we experienced with every point of contact was an absolute breath of fresh air. It was fantastic having the right solution for our requirements, and that you managed to pair your services to our requirements made doing my job that much easier. We look forward to working with you again soon in the future.
Stephen Reeves, AGME, Merchant Media
LAMBORGHINI LAUNCH: CAPE TOWN
Good Morning All
I would just like to say one big, enormous, gargantuan THANK YOU to all of you for your help in making our events a huge SUCCESS last week!
I could not have done it without each and every one of you and your opinions, advice, support and expertise! No matter what your role was, you were all a crucial part of the final outcome!
Not only would I like to thank you, but I would also like to say well done and I very much look forward to working with you again in the future.
Have a wonderful week everyone!
Carli Port, Marketing Coordinator
Events: Castle Lager Braai Day
Urban Striker and 34 broke a Guinness World Record for Castle Lager for the Most People Braaiing Simultaneously across 5 locations.
Urban Striker managed the Cape Town event at SAB Newlands with 1500 people attending, and 900 consumers participating in the Guinness World Record attempt, as well as managed the Durban event with over 3500 consumers of which 450 participated in the Guinness World Record attempt, despite the rain experienced throughout the day.
US and 34 were instrumental in the planning and logistics around the criteria for a GWR attempt.
Events: ENRC Mining Indaba
Urban Striker has managed and set up a networking cocktail function for UK based Mining Company, ENRC, for the past 2 years during the annual Mining Indaba.
Each year the event drew over 350 guests, despite being on the same night as the official gala dinner for the Mining Indaba.
Events: ABSOLUT Black Box
Urban Striker, in partnership with 34, managed and set up the Absolut Black Box events which showcases Transformative Art through 4 different forms of art. These forms of art include Photography, Fashion, Street Art and Music.
The campaign kicked off with brand Activations taking place in the top 20 key outlets across the country and ended in an invite only event being hosted in Cape Town and Johannesburg.
Brand Activation: REDD’S
Urban Striker has implemented more than 5000 sampling activations across the country over the past year in various specialist liquor outlets, taverns and bars, as well managed the logistics, set up and implementation of 500 Photobooth activations. To date we have reached in excess of 170000 consumers.
URBAN STRIKER (PTY) LTD
314 SOVEREIGN QUAYS, 34 SOMERSET ROAD
T: 021 418 1200
F: 021 418 1798